40andholding is for Women over 40 who want to look and feel their best as they navigate midlife.

Hi I’m Susie and I’m NOT 40 and holding, I am actually 55 years young. I’ve been a beauty junkie my entire life and have always loved experimenting with makeup and skincare products.  When I was in my 20’s and 30’s, it was relatively easy to find makeup that looked great and skincare products that worked on my skin.  But after I turned 40, everything started to change.

Fine lines and wrinkles ✔️
Aging Skin ✔️
Hot Flashes ✔️
Changes to Hair Color and Texture ✔️
Sun Damage from to much time on the beach ✔️
No longer able to eat a candy bar without gaining 5 pounds ✔️

Raise your hand if you can relate!

Over the course of the last decade, I’ve experimented with tons of makeup products, spent endless hours researching skincare ingredients to find out what actually works to keep our skin looking youthful and what the secrets are to looking and feeling your best after 40.

In 2017, I created 40andholding as a space to share beauty tips, makeup how to’s and product reviews, skincare and anti-aging tips and reviews, health and wellness tips for aging younger.  I wanted 40andholding to be a “No BS Zone” for midlife women.  A place where midlife friends can come for honest reviews, tips and inspiration on looking and feeling your best after 40.

Since it’s launch in 2017, 40andholding has experienced tremendous growth.  I am honored that 40andholding has been included on the Top 25 list of the Best Over 40 Beauty Blogs multiple times and was recently named one of the Top 20 Over 40 Beauty Blogs to Follow in 2020. In May, 2020, 40andholding was awarded LUXLife Magazine’s Health, Beauty & Wellness Award for Best Female Blog – Southern U.S.A.

I currently live in Myrtle Beach, South Carolina with my husband and one spoiled rotten, incredibly cute shih-tzu named Jeter (yes, he was named after Derek Jeter, the former captain of the Yankees!)  We love sports, travel, spending time outdoors and time spent with our two grandsons, ages 2 and 6 and one granddaughter, 8 months.

I hope you will join me on this journey and let’s age younger together!

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Until next time…

Follow me on Instagram, @Susie_Truett_, for exclusive beauty tips and product reviews, updates and all of the latest from 40andholding!