Best Makeup Foundations For Women Over 40

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Best Makeup Foundations Over 40

I have always been foundation challenged. I generally don’t like a powder foundation and I have tried many liquid foundations that I simply hated. There are so many choices when it comes to shades and brands, I find it overwhelming!  Once we reach the age of 40, it becomes even more difficult to find the Best Makeup Foundations for Women Over 40.

As we age, it gets even worse as we have to worry about foundation settling into fine lines and wrinkles and actually making us look OLDER than we actually are.  Goodness gracious, who needs that??  We have to worry about hormones and the constant changes that we see in our skin.  One day it’s normal, the next day it’s dry, the next day it’s combination…. you ladies over a certain age know what I mean!  You get it!

Here is my criteria for a good foundation that I would consider using every day…

  • Applies easily with fingers, sponge or brush.
  • Doesn’t settle into fine lines & wrinkles.
  • Doesn’t make pores appear larger.
  • Provides a finish that is not shiny (luminous is ok, but not shiny!) and doesn’t become shiny throughout the day.
  • Provides a finish that lasts all day.
  • Doesn’t transfer onto clothing.
  • Makes my skin look better than it is.

Not too much to ask, right?

After much trial and error..

I have discovered three foundations fit all or at least the majority of the above.  Below are three of my favorite foundations that have passed the Over 40 test.  There are two liquid foundations and one mineral foundation which is a powder formula.


Best foundations for women over 40
From Left to Right:  Bare Minerals Original Foundation SPF15, IT Cosmetics Your Skin but Better CC Cream SPF50 and Algenist Reveal Serum Foundation SPF 15.

Bare Minerals Original Foundation SPF 15 

I have been using this mineral makeup foundation for over 20 years. It is one of my all time favorites and literally is good for any age skin. Click To Tweet15 year olds can use it and 75 year olds can use it.  It is by far the best mineral makeup for women over 40.

The first time I used this mineral makeup foundation it was a Where Have You Been All My Life moment. Click To Tweet

Bare Minerals Original Foundation is a mineral makeup with buildable coverage and a natural-looking, radiant finish.  It does not settle into lines and wrinkles, looks very natural and provides a semi-matte, radiant (not shiny) finish on normal to combination skin.  My favorite thing about this foundation is that is literally takes about 30 seconds to apply.  The company’s “swirl, tap and buff” method makes it quick and easy.  Basically you just shake a small amount into the lid, swirl your brush into it, tap off the excess and buff it into your skin.  A little goes a long way and you can build it to the coverage you are looking for.

Bare Minerals Original Foundation is available in in 30 shades.  I use the fairly light shade.  Bare Minerals Original Foundation also comes in a matte formula for those with oily skin.

TIP:  In recent years, Bare Minerals has come out with several other foundations including a pressed powder and liquid foundation.  I have tried them all and always revert back to the Original Formula.

Need to find your shade?  Check the Bare Minerals Shade Chart Here!

Algenist Reveal Serum Foundation SPF 15

This is a lightweight liquid foundation with buildable coverage.  Algenist claims that the Reveal Serum Foundation “combines AlgaCorrecting Complex, Alguronic Acid and Microalgae Oil to instantly color correct, smooth skin, and cover imperfections.”  I was pleasantly surprised by this foundation.  It goes on very smoothly and dries nicely leaving your skin with a nice healthy glow (not oily).  It covers well and is buildable.  I did not find that is color correcting.  It does cover blemishes and other flaws nicely.  I use the Bare Minerals Smoothing Face Foundation Brush when applying this foundation.

It Cosmetics Your Skin But Better CC Cream with SPF 50

This is a full coverage multi-tasker that goes on smoothly and doesn't settle into lines or wrinkles. Click To Tweet

It Cosmetics describes this CC Cream as “a multi-tasking correcting cream that is true scientific breakthrough. It’s packed with anti-aging ingredients that is clinically shown to improve skin and works on all ages, that doesn’t crease or crack!”

I would agree with that description.  It Cosmetics CC Cream is best applied with your fingers or a brush and never settles into fine lines and wrinklles.  It provides a luminous finish that can have a tendency to get a bit shiny later in the day.  To combat this problem, I always use a little setting powder on top of the CC Cream.  Unless your skin is very dry, I would recommend applying a setting powder or using a mattifying primer underneath.

The absolutely best thing about the It Cosmetics CC Cream?  It has an SPF50 which is a HUGE Plus and saves the step of having to apply sunscreen prior to applying foundation.

Have you tried any of these Foundations?  What is your favorite makeup foundation?  As always, I’d love to hear from you!  Please leave your comments below!

Until next time…

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Bare Minerals Original Foundation
Bare Minerals Original Foundation SPF 15
Bare Minerals Original Matte Foundation
Bare Minerals Original Matte Foundation








Bare Minerals Smoothing Face Foundation Brush
Bare Minerals Smoothing Face Foundation Brush
It Cosmetics Cc Cream SPF50
It Cosmetics Cc Cream SPF50
Algenist Reveal Serum Foundation
Algenist Reveal Serum Foundation














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About Susie 110 Articles
Founder & Editor, 40andholding Beauty Blog. All things Beauty, Makeup, Anti-aging & Skincare for Women Over 40!


  1. I have extreme Rosacea, with bright red “clown “”cheeks and major sensitivity issues. Very fair skin. I use Maybelline Dream Fresh BB Cream SPF 30 as an overall base,with IT CC Cream SPF50 over the red cheeks. I’m 58 yrs. old, and have the best textured skin with this combo. No settling into lines, no streaking, no excess shine. Just smooth, even, non-irritating coverage. Thought you’d like to know.

    • Thank you so much for sharing that! I haven’t tried the Maybelline Dream Fresh BB Cream. Will have to look into it. It’s nice when you find a combination that really works!??xoxo Susie

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