I’m 55 and these are my go to Lipsticks!

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Lipsticks for Women over 40

Have you heard of “The Lipstick Effect”?

The Lipstick Effect is the theory that when facing an economic crisis, consumers will be more willing to buy less costly luxury goods. For example, instead of buying expensive fur coats, shoes or clothes, people will buy luxury cosmetics, such as lipstick to brighten their mood.  The underlying assumption is that consumers will buy luxury goods even if there is a crisis… just not higher ticket items.⁣  And let’s be honest… new lipstick = good vibes!  Am I right?  In the spirit of The Lipstick Effect, I’ve put together a list of my go to Lipsticks, perfect for women over 40.  I think we all deserve a new lipstick just for putting up with the last year or so! So go ahead and treat yourself!

Here are a few of my go to Lipsticks for women over 40.

💡 TIP:  The key to pulling off a Matte Lipstick on mature lips is preparation! Lightly exfoliate your lips morning and night with your toothbrush. Wet the toothbrush and rub around your lips in circles. Then apply lip balm for hydration prior to applying lipstick.  I love (Blistex Spf15 Deep Renewal Anti-aging Treatment).

The classic Ruby Woo from MAC is a top must have lipstick!1.  MAC Retro Matte Lipstick in Ruby Woo

Lipstick is the iconic product that made M·A·C famous and Ruby Woo is the name on everyone’s lips! This Award Winning Red is a global favorite with four Ruby Woos sold every minute around the world!  Ruby Woo is a matte vivid blue-red that is universally flattering on all skin tones and all ages!  MAC Retro Matte Lipstick is long wearing and doesn’t feather or fade.

$25.00 USD

FUN FACT: Ruby Woo is the top selling Lipstick in the United States! 

Lipsticks for women over 40
Urban Decay Vice Lipstick in Backtalk.

2.  Urban Decay Vice Lipstick in Naked and Backtalk.

Urban Decay’s Vice Lipsticks come loaded with Aloe vera, jojoba, avocado & babassu oils to nourish the lips and Illipe butter to add moisture.  The shades “Naked” is a medium rosy-pink with a glossy sheen and Backtalk is a mauve nude-pink.  Both of these shades look good on all skin tones and are perfect everyday nude lipsticks.

$19.00 USD

“If you’re sad, add more lipstick and attack!”
~ Coco Chanel

Nars Lipstick in Schiap is Must Have Lipsticks # 3.

3. NARS Semi Matte Lipstick in Schiap

NARS Schiap is a hot pink lipstick with cool undertones.  If Ruby Woo is the red on everyone’s lips, NARS Schiap is the little black dress of pinks! This semi-matte, velvety lipstick is named after fashion designer  Elsa Schiaparelli, who was famously known for wearing a bright pink lip. Schiap has a blue undertone, so it makes your teeth look super white.

$24.99 USD

4.  BareMinerals Barepro Longwear Lipstick in Bloom

Barepro Longwear Lipstick from BareMinerals is a weightless gel formula with a soft matte finish.  Infused with baobab and berry oils, sunflower seed and jojoba to nourish and condition lips, this lipstick wears beautifully and lasts all day.  The shade Bloom is the perfect warm rose.

$20.00 USD

“Lipstick is happiness in a tube!“
    ~ Charlotte Tilbury

5.  Charlotte Tilbury K.I.S.S.I.N.G. Lipstick in Bitch Perfect

I’d buy this just for the name alone.  Who doesn’t want to start the day wearing Bitch Perfect?😂 But that isn’t all this peach toned lipstick has going for it.  Made with a special blend of waxes, this lipstick glides over the contours of your lips, with no bleeding outside the lip line.  Light-diffusing pigments capture light on your lips and reflect it back out, giving your lips a multi-dimensional finish.  I’d expect nothing less from the reigning Queen of Lipsticks!

$34.00 USD

FUN FACT:1 K.I.S.S.I.N.G Lipstick is sold EVERY 2 MINUTES!


6.  NARS Afterglow Lip Balm in Orgasm

Afterglow Lip Balm from NARS is a hydrating lip balm with a subtle tint of color.  With a blend of Antioxidants, it provides daily protection against environmental aggressors.  The shade Orgasm is… well just as perfect as the famous blush with the same name.

$28.00 USD

Must Have Lipsticks for women over 40.

7.   Best Clean Beauty Option – Kosas Weightless Lip Color in Rosewater

With Jojoba Oil, Rosehip Seed Oil and Mango Seed Butter, Kosas Weightless Lip Color is a game-changing, clean lipstick formula that melts comfortably into the lips and lasts throughout the day.  Rosewater is a sheer, cooler tone on the pinker side of nude.  Rosewater looks good on all skin tones and gives you the secret to a healthy glow.  This lipstick glides on so easy you don’t even need a mirror!

Price:  $28.00 USD

Lipsticks for women over 40.

8.  It Cosmetics Pillow Lips Solid Serum Lip Gloss in Humble

This 5 in 1 lip moisturizer is infused with collagen and hyaluronic acid and delivers a sheer coat of color.  Plus it won’t settle into fine lines or lip wrinkles, making it perfect for dry, aging and chapped lips.  The shade Humble, a nude cinnamon is a great everyday color.

$24.00 USD

Best lipsticks for women over 40.9.  Smashbox Be Legendary Prime & Plush Lipstick in Literal Queen

Be Legendary Prime & Plush Lipstick is a creamy, peptide-infused, cruelty free lipstick with primer & moisture-boosting ceramides for smooth color gives you plush, supple lips.  The shade Literal Queen is a pretty, soft warm pink that works on all skin tones.

$24.00 USD

Which one catches your eye?  As always, I would love to hear from you.  Please leave a comment below!

Until next time…




Find more fabulous Lipsticks on “The Lipstick Effect” at my Amazon Store!

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About Susie 108 Articles
Founder & Editor, 40andholding Beauty Blog. All things Beauty, Makeup, Anti-aging & Skincare for Women Over 40!


  1. Great selection. I always have a lipstick on, even under the mask;) Great tip on exfoliating the lips too. That’s something I don’t even think about.

  2. Totally agree on Ruby Woo! Ever since I got it I haven’t used another red. It’s just too good nothing can reach it. I used to have Naked by UD in the previous range (like the different tube they had ages ago) and I loved but I don’t like this new range, that shade was perfect though and I don’t love this version as much

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