Best of Beauty 2019

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best anti aging products 2019

One of my favorite things about beauty blogging is trying out new beauty products and reporting the results to you!  I am always on the lookout for anti aging products that actually do what they claim and help us to keep our skin as youthful looking as possible.  In 2019, I tried over 180 (yes, OMG you heard that correctly😱) new beauty products including makeup, anti aging skincare serums, cleansers, moisturizers, masks, hair products, bath & body products, vitamins and more.  Here are the Best anti aging products for 2019 – Anti aging skincare, hair and makeup game changers!

(Products are in no particular order, they are all FAB!)

Erno Laszlo White Marble Essence
This Essence is a red carpet glow in a bottle!

1) Erno Laszlo White Marble Essence Lotion

An integral part of skincare regimens throughout Asia, an “Essence” rehydrates, re-plumps and restores skin’s luminosity by helping it better attract and hold glow-giving hydration.  This gem from Erno Laszlo is pure “glow” in a bottle.  Think red carpet & jLo!
$75.00 USD 6.6 oz. 


Best of Beauty 2019
City Lips Matte Shown in Rosewood Pink.

2)  City Lips Matte

I love the look of matte, pouty lips but let’s face it, most matte liquid lip formulas are not made for 40 plus year old lips.  We have issues that need to be considered, like fine lines, dryness and feathering.  Enter City Lips Matte.  This innovative formula supports lip health and lasts all day with no settling into fine lines or wrinkles, bleeding or dryness. And it’s available in 10 gorgeous shades.  My favs are Pink Taupe (a cool, soft mauve) and Rosewood (a warm, rich pink).
$35.00 USD

BUY IT NOW Use my Coupon Code:  40ANDHOLDING  for 10% Off your Purchase!

Best Anti aging Products 2019
Headed to a desert island? This is the one to take with you!

3) Drunk Elephant Protini Polypeptide Cream

If I had to pick just one product to take on a trip or to a desert island, this would be it.  If you haven’t yet tried a product from the clean beauty line, Drunk Elephant, you’re missing out.  They nail it with just about every product in the line including this fantastic peptide cream. With amino acids and signal peptides, this dream cream delivers results from the first application. Protini Polypeptide Cream addresses lines & wrinkles, improves sun-damage, firms, strengthens & hydrates.  I promise you’ll fall drunk in love with this one!
$68.00 USD 1.69 oz.



Best anti aging products 2019
This lip serum is both an anti aging treatment and a dream primer for the lips!

4)  HydroPeptide Lip Service

This hydrating line lifting serum is an anti-aging treatment for lips that combines plumping peptides with hydrating and smoothing fruit extracts for instant relief from dryness and flaking. And that’s just for starters.  I love it as a lip primer.  Apply a thin coat of Lip Service under your lipstick and get ready for no settling into lines, no feathering or bleeding and lipstick that lasts all day!
$48.00 USD 0.34 oz. (a little dab is all you need!)


Best Anti aging Products 2019
This $2.00 Lotion should cost SO much more!

5)  Smartly Hand and Body Lotion Unscented

This hand and body lotion from Target’s own Smartly brand is lightweight and non-greasy, absorbs quickly and leaves no sticky residue behind.  And how cute is the packaging? It literally smells like nothing so it’s perfect for layering with your favorite fragrances.  This lotion carries Target’s Clean Beauty label which means it’s formulated without formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES).  Ready for the best part? It’s less than $2.00! 😳 I love this lotion so much, I wrote a dedicated review of it Here.
$1.99 USD 20 oz.

Available in Target Stores or Online.

Best Anti aging of 2019
This moisturizer delivers brighter, firmer, more even toned skin in Days!

6)  Perricone MD Essential FX Rejuvenating Moisturizer

One of the best moisturizers I’ve ever used! Packed with the master antioxidant Glutathione and Dr. Perricone’s Vitamin F blend, this moisturizer packs a punch and if you are looking for a one product solution, this is it.  Essential FX Rejuvenating Moisturizer sinks into the skin leaving behind no greasy residue.  Apply this before bed and you’ll see more even toned, brighter, firmer skin within a few days.  And the results continue to improve. If you are dying to try it, this is a great time.  It’s currently 37% OFF on Amazon!
Regular Price: $98.00 USD 1 oz.  Amazon Sale Price: $62.00 USD


Best of Beauty 2019
Say hello to supple, smooth, glowing skin!

7)  Majestic Pure Natural Cellulite Massage Oil

I’ll admit I was skeptical about this one as my experience has been that exercise and a healthy diet are the only way to ditch the cellulite.  But… Majestic Pure worked it’s magic and completely changed my mind. With an active blend of essential oils, this all natural massage oil is easily absorbed by the skin and reduces the appearance of cellulite. It smooths, firms, helps reduce toxins, improves elasticity and leaves the skin looking noticeably suppler. Hello? Where has this been all my life? You’ll want to stock upon this stuff! I keep it in the shower and apply from head to toe at the very end of my shower while the skin is still wet.
$28.00 USD for Two 8 oz. Bottles


Best of Beauty 2019

This foundation is easy to apply and works perfectly on mature skin.

8) Bare Minerals Complexion Rescue Foundation Stick

This was one of the foundations I reviewed in 2019 in my Foundation Over 40 Series.  Bare Minerals Complexion Rescue Foundation Stick is easy, peasy to apply, blends like a dream and doesn’t settle into fine lines or wrinkles.  That combined with Bare Minerals all natural ingredients make this Foundation a winner for mature skin.  You can find my full Review of this product Here.
$32.00 USD 0.35 oz.


Better Not Younger Hair Redemption Masque
Better Not Younger is a haircare brand created specifically for women over 40.

9)  Better Not Younger Hair Redemption Butter Masque

Before I tell you why I love this masque, I must share the story behind this brand.  Better Not Younger is a haircare brand created specifically for women over 40.  The Brand’s CEO and Founder, who spent years working in the haircare industry, created the brand specifically to address the concerns of aging hair.  She says “As we age we become more resilient. Why does our hair become less so? Better Not Younger addresses the challenges that your hair faces today, not the challenges it faced 20 years ago.”

Can I get an AMEN?…

Now back to the Masque.  Better Not Younger’s Hair Redemption Butter Masque is a deep-conditioning hair mask that melts and penetrates into the hair strand to lock in hydration, rebuild strength, and improve shine and resilience.

Since I’ve been using this mask once or twice a week, my hair feels hydrated, smooth & healthier than ever.  And I love that this product is free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
Price:  $35.00 USD 6.8 oz.


Best of Beauty 2019
I love the fact that I’m getting both UV-B protection and anti-aging benefits from this serum!

10)  Skinergies Incidental Sun Smart Serum

The Founder of this Brand worked for years in the skincare industry and realized that neither sunscreen or any other skincare, was offering an adequate solution to what daily exposure to ambient sunlight actually does to our skin.⁣  That’s when she created Skinergies.

⁣Skinergies is formulated to provide the skin with adequate protection for everyday use against ambient sunlight. The non-SPF technology combines the anti-aging benefits of antioxidants & hyaluronic acid with natural and powerful filters of UV-A rays, blue light and IR, the No. 1 cause of premature aging and melanoma.⁣

How does it work?  The serum naturally stimulates your skin’s own sun defense system by mimicking the action of sunlight on the body and allows for an optimum “on demand” protection against the damaging effects of UV-B, while allowing vitamin D synthesis.  You simply mix a drop into your morning Moisturizer or Foundation (can also be used alone) and then go about your day. This serum is lightweight and non-greasy & I love the fact that I’m getting both UV-B protection and anti-aging benefits!
$45.00 USD 0.5 oz.


And that’s a wrap for 2019! I hope you spotted something here that you would like to try.  Did you have a favorite beauty discovery last year? I would love to hear!  Please leave me a comment below. Here’s to a beautiful 2020!

Until next time…




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About Susie 112 Articles
Founder & Editor, 40andholding Beauty Blog. All things Beauty, Makeup, Anti-aging & Skincare for Women Over 40!


  1. Love this list Susie! The hair mask sounds promising as post-40 hair changes are currently a reality for me. Thanks for highlighting some of the more niche brands, it’s always appreciated.

    • Thank you so much.🙏 I feel your pain, the hair struggles are real. Along with the Better Not Younger hair mask, Biotin and going sulfate free with all hair products has really helped.💕💕

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