Best Eye Primer for Over 40 Mature Eyes

best eye primer

“Good grief, why the heck do I need an eye primer?” Those were the words out of my mouth many years ago when I first heard about eye primers. I thought, okay, this is just another gimmick… by the cosmetics companies to get me to spend more money on makeup! Fast forward about 10 years, and here I am… searching for the best eye primer!

Aging sucks.  There’s just no other way to put it!  The skin around the eyes and on the eyelids is one of the first places you may notice the signs of aging.  All of a sudden, you’ve got crepy, discolored eyelids & and the eyeshadows and eyeliners that you’ve been using for years become more difficult to apply and to blend.  If you are in your late 30’s, early 40’s, I’m sorry to be the bearer of bad news.  You may not be experiencing it quite yet.  But at some point in this decade, things are going to change.  Welcome to the club.

Thankfully, there are things we can do to improve the texture and appearance of our eyelids and one of those things is to use an Eye Primer.  A good eye primer when applied to the lids of the eyes as a base ensures your eyeshadow applies smoothly with no creasing and increases the wear time.  I recently tested ten Eye Primers from ten beauty brands in search of the “best” eye primer for mature eyes.  I tested both drugstore and high-end brands.  For my testing, I applied the same eyeshadow, eyeliner and mascara over the eye primers to give each one a fair shot.

TIP:  There is No Need to buy a separate primer for your Lips.  You can use Eye Primers on the Lips under lipstick or gloss to prevent creasing, flaking, feathering and smudging!

The criteria I used for testing the Eye Primers was pretty simple.  To make the cut, I was looking for the following from each Eye Primer…

  • Doesn’t Irritate Sensitive Eyes
  • Provides a smooth base over the entire eyelid with no settling into the crease or lines
  • Contains little to no shimmer
  • Lasts All Day (at least 8 hours)
  • Makes Eye Makeup last longer, extends the wear
  • Eyeshadow still easy to blend over the Eye Primer
  • Eye Makeup stays in place over the Eye Primer and doesn’t slip around

Not too much to ask, right??

Out of the Ten Eye Primers that I tested in 2019, only five met enough of the criteria above to be included in this list.  Which ones made the cut and which one takes home the prize as the Best Eye Primer for Mature Eyes?  Let’s get to it.  Here they are, starting with Number 5 on my 2019 Best Eye Primer list and ending with Number One.

Best Eye Primer
These five Eye Primers made the cut for mature eyes based on my testing of 10 different brands!

#5 Cover Girl Lid Lock Up Eyeshadow Primer

The Claim:  Gives you all-day, crease-proof eyeshadow security. Prep your lids to maximize the wear and intensity of your shadow.

The Result:  Cover Girl Lid Lock Up Eyeshadow Primer is packaged in a tube with an applicator wand.  It is a creamy primer that dries to a flesh toned color that provides good coverage of any discoloration on the eyelids.  The consistency of this primer is a bit sticky which makes blending eyeshadow over it more difficult.  The primer did not crease or settle into lines and did make the eye makeup last all day without moving. But the sticky texture of this primer landed it at #5 on the list.  Still a good option for the price!

Price: $8.99 USD .2 Oz.

#4:  Hard Candy Eyes The Limit Eyeshadow Primer

The Claim: This sheer eye shadow primer increases the vibrancy and lasting power of your eye shadow.

The Result:  Hard Candy Eyes The Limit Eyeshadow Primer is packaged in a squeezable tube and is a beautiful light pink nude shade.   The texture is lightweight and creamy and just a small dab covers the entire eyelid and upper eye area.  It applies fairly easily if you take a little bit and tap, tap, tap it over your eyelid, then blend it in with your finger.  It needs to be blended rather quickly to achieve a nice smooth surface.  Eyeshadow was easy to apply over this primer and the primer did a good job of keeping the eye makeup in place all day.

The only con for me was blendability.  When applied,  you need to be quick.  Otherwise it does settle a little bit into the crease.  Overall, this is a close DUPE for #2 on my list and you sure can’t beat the price!

Price:  $6.00 USD  1 oz.

Best Eye Primers for Over 40, Mature Skin

#3:  Urban Decay Eyeshadow Primer Potion Original

The Claim: A primer for indestructible, all-day eyeshadow, Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

The Result:  Packaged in a squeezable tube, Urban Decay’s Primer Potion in Original is a beige colored silky primer that dries to a transparent finish.   It applies and blends beautifully and doesn’t crease or settle into lines.  The staying power is good and it does seem to extend the wear of eye makeup.  It also enhances the pigmentation of eye shadows.  My only complaint with this Primer is that it I wish there was a little bit more color to it when it dries.  It’s very sheer and doesn’t cover ALL imperfections such as veins and freckles.  But overall, this primer checks all the other boxes and that’s why it lands at #3 on the list!

Urban Decay Primer Potion comes in several other formulas including an Anti-Aging formula that claims to fight wrinkles and improve tone and texture over time.  It also claims to instantly wake up tired eyes and minimize the appearance of redness, crepiness and other imperfections.

I obtained a sample of the Anti-aging Formula Primer Potion.  I didn’t use it long enough to tell if it does anything to improve tone and texture over time.  Otherwise, I don’t see any benefit in this formula over the Original as far as application, wear time, etc..  However, it is the same price as the Original Formula, so what the heck, why not?  Perhaps over time, the anti-aging benefits would pay off.

Price:  $24.00 USD 0.33 oz.

Best Eye Primers for Mature Skin
Urban Decay Primer Potion Original Formula is a beige colored silky primer that dries to a transparent finish.  

#2:  Too Faced Shadow Insurance Primer

The Claim:  Featherweight eye primer that locks down shadows for 24 hours of crease-proof, budge-proof, waterproof wear and true color payoff.

The Result: Too Faced Shadow Insurance was close to perfect and in fact was the Winner of my Eye Primer testing last year.  Packaged in a squeezable tube, the consistency and texture of this eye primer is lightweight and creamy and applies effortlessly.  It provides a nice, natural looking base that dries to an almost colorless look.  Although there is no noticeable color, it still covers imperfections and discoloration and doesn’t settle into the crease or fine lines.  The staying power is excellent, lasting all day long and eyeshadow doesn’t move.  The waterproof formula stood up very well to the 100% humidity we are here in South Carolina.  The ONLY con to this Eyeshadow Primer is that you must blend it quickly and only use a dab.  If you use too much or don’t blend it quickly enough, it settles into the crease.

Price:  $20.00 USD 0.35 oz.

Too Faced Shadow Insurance
The Winner of my Eye Primer testing last year, Too Faced Shadow Insurance checks all of the boxes with only one CON.

#1:  Fenty Beauty By Rihanna Pro Filt’r Amplifying Eye Primer

The Claim:  A weightless, color-boosting eyeshadow primer that smooths lids for better blending and longer, crease-proof wear.  What it does:  Keep your eye makeup on top of its game. Pro Filt’r Amplifying Eye Primer smooths the way for next-level eyeshadow performance, better application, enhanced color, and extended wear.

The Result: Fenty Beauty’s Pro Filt’r Amplifying Eye Primer is packaged in a tube with an applicator wand.  The shade is a nude pink that dries to the perfect matte creating a flawless base.  This primer does an excellent job of covering discoloration and imperfections on the eyelids.  It immediately brightens the look of the eyes.  A couple of dots of this primer blends easily and does not settle into the crease or fine lines.  Upon application, it is a bit tacky so let it dry for a minute before applying eyeshadow.  If you do that, your eyeshadow and eyeliner will look perfect and last all day long.  The Pro Filt’r Amplifying Eye Primer runs neck and neck with Too Faced Shadow Insurance with both of them checking all of the boxes.  However, Fenty’s Eye Primer takes home the prize due to the beautiful coverage it gives.  The brightening effect and flawless base make this the perfect eye primer for mature eyes.

Price:  $22.00 USD 0.27 oz.

Fenty Beauty Amplifying Primer
Fenty Beauty’s Pro Filt’r Amplifying Eye Primer creates a brightened, flawless base that is perfect for mature eyes.

Do you have a favorite Eye Primer?  Have you tried any of the Primers on my list?  As always, I would love to hear from you!  Please leave your comments below.  I really appreciate you stopping by & reading!

Until next time…




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About Susie 102 Articles
Founder & Editor, 40andholding Beauty Blog. All things Beauty, Makeup, Anti-aging & Skincare for Women Over 40!


    • Yes I really like the Urban Decay one too. I’ve been using that one on my lips & it works great there too!??Thank you for stopping by & reading!??

  1. As a “rounding the corner toward 50” gal, this post was great! Now if I can just find someto make me have 20 something eyelashes again all will be great, where did my eyelashes go anyway?

  2. Great post! I am an eye primer believer. I’ve been using one I got at Kohls that I really like I think it’s by a company called Cargo. I have heard good things about the Urban Decay one you tried and I have been interested in trying one from Smashbox. Great post!

    • Thank you so much Amy! Eye Primer makes a world of difference, right? Let me know what you think if you try the Urban Decay or Smashbox Primer!💕💕

  3. I have to laugh how you prepare the young ones for the inevitable stuff that happens when you age. I am 60 and know all about it. I don’t use a primer but I might see what is available in France but sometimes these eyes look a bit as if they are crying for help! Thanks for sharing Susie.

    • They’ll find out soon enough, right? I’m here for them though, ready to welcome them to the sisterhood!😂 Also I know what you mean about crying eyes. Eye cream & Primers help a lot! Thanks so much for stopping by & reading!🙏

  4. I must confess I have had the Urban Decay in my drawer for a few months and have used it maybe twice? I don’t usually wear eyeshadow, only for special occasions. Thank you for the rundown thought. I’m going to give it a try one of these days.

    • Yes give it a try! Sometimes I wear the primer alone with no shadow. It helps to brighten & smooth things out a bit. Thank you so much for stopping by & reading!💕💕

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